This entry was posted on Monday, July 20th, 2009 at 10:07 am and is filed under Beauty and Cosmetics. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Dazzle and BeLize
Women on Fashion and Beauty
Wrinkle Creams or Fashion Statement?
I see so many advertisements for wrinkle creams these days that I don’t know if there is a contest going on in the anti aging skin care industry that I don’t know about. It’s really getting crazy, all of these different gimmicks and marketing ploys. I just want to find the best anti wrinkle cream for my facial wrinkles and look my best - is that too much to ask?
If you take a look around the web a bit and read wrinkle cream review websites, you will notice that there are now wrinkle creams with GOLD in them. I knew gold was a commodity, but now it’s even in wrinkle creams. Amazing! Not only that, but there are wrinkle creams with caviar in them, like the one sold by La Prairie. Seriously, people pay big bucks for caviar, so why are they spreading it on their face? Well, the answer lies in the science behind it - or the pitch that they want you to believe. The companies that make these products will argue that these products have medicinal value in these super-ingredients. For example, they will cite the antioxidant levels in gold, and say similar things about caviar. It’s all good marketing, I can’t argue with that. But, it makes me think about my blog entry today - are they trying to sell wrinkle creams or make a fashion statement?